At friendsofliverlifeline.co.uk, we believe you deserve to know exactly how this site works. Some of the links on our pages are affiliate links, which means we may earn a commission if you click through and sign up or deposit at a casino we've reviewed. This arrangement is completely free to you — you pay nothing extra, and the commission comes entirely from the operator, not from your pocket. We think that's a fair deal, and we'd rather be upfront about it than hide it in small print.
What Affiliate Links Are
An affiliate link is a specially tracked URL that tells a casino operator you arrived via friendsofliverlifeline.co.uk. When you click one of these links, a cookie is stored in your browser so the operator knows where to credit the referral. This is an industry-standard practice used across travel sites, product review platforms, and countless other comparison websites. The link itself behaves exactly like a normal web link — it takes you straight to the casino's own website, where you deal with the operator directly under their own terms and conditions.
How We Earn
Our commercial relationships with casino operators can work in a few different ways. The table below shows the most common scenarios and, crucially, what each one costs you.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review link on our site | No payment at this stage | None |
| You register a new account at the casino | The casino operator pays us a referral fee | £0 |
| You make a deposit and play | The operator shares a percentage of net revenue with us | £0 |
| You claim a welcome bonus via our link | The operator covers any tracking or referral cost | £0 |
Not every link on friendsofliverlifeline.co.uk is an affiliate link. We sometimes reference regulatory bodies, news sources, or responsible gambling organisations with no commercial relationship whatsoever.
How This Affects Our Reviews
The short answer: it doesn't. Our editorial team operates independently from our commercial team. Rankings on friendsofliverlifeline.co.uk are not for sale. No operator can pay to improve their score, suppress a negative finding, or influence the language we use in a review. If we find that a casino has slow withdrawals, an unclear bonus policy, or a poor customer support record, we say so — regardless of whether we have an affiliate agreement with them. We'd rather lose a commercial partner than mislead our readers.
Our Review Methodology
Every casino featured on friendsofliverlifeline.co.uk is assessed against a consistent set of criteria before we publish a recommendation:
- Licensing & Regulation: We verify UK Gambling Commission (UKGC) authorisation and check for any recorded sanctions.
- Bonuses & Promotions: We read the full terms, assess wagering requirements, and flag anything unreasonable.
- Game Selection: We look at the breadth of slots, table games, and live dealer titles, including software provider quality.
- Payment Methods: We check deposit and withdrawal options, processing times, and any fees charged by the operator.
- Customer Support: We test response times and the quality of help provided via live chat, email, and telephone where available.
FTC & Regulatory Compliance
In line with the FTC's Endorsement Guides and UK advertising standards, friendsofliverlifeline.co.uk discloses all material commercial connections between this website and the casino operators we review. Where affiliate relationships exist, they are considered a material connection under applicable guidelines. This page constitutes our site-wide disclosure, and individual reviews may also carry an inline disclosure notice. We are committed to maintaining full transparency with every reader who visits our site in 2026 and beyond.
Your Choice
You are never obligated to use our affiliate links. Every casino we review can be found by searching directly on the internet or by visiting the UK Gambling Commission's register at gamblingcommission.gov.uk to verify a licence. If you prefer to navigate to an operator independently, we fully respect and support that decision. Our goal is to give you useful, honest information — how you act on it is entirely up to you.
Questions
If you have any questions about our affiliate relationships, how a specific review was conducted, or anything else on this disclosure page, please get in touch with us directly via the contact page at friendsofliverlifeline.co.uk. We aim to respond to all enquiries within two working days and are happy to clarify any aspect of our commercial arrangements.